2015, October 29

Corum & Pedro Friedeberg

Corum and artist Pedro Friedeberg pool their talent and genius to create watches that are true works of art in a visual sense.

Pedro Friedeberg populates his surrealist world with tightly-packed lines, symbols and colour contrasts. A world now brought to life by the unusual visual designs featured on new and irreverent versions of two limited-edition timepieces presented by the watchmaker.
CORUM revolutionises the watch industry once more with its iconic Bubble model, one of today’s most recognisable wristwatches, with its imposing bubble shape unlike anything seen before.
Severin Wunderman, designer of the famous bubble-shaped watch, was an entrepreneur with an inexhaustible imagination and, like Pedro Friedeberg, had the ability to create fantastic shapes that owe nothing to everyday canons of design and architecture. In the words of Pedro Friedeberg: "Art is dead. Since surrealism there has been nothing new."
The artist Pedro Friedeberg, renowned for his eccentricity, was the acknowledged leader of the surrealist movement in Mexico in the 1950s. That movement produced superb and colossal works which challenged conventional forms, from houses with artichoke-shaped roofs to the iconic "hand chair" featured in the Piranesi BUBBLE model, named after the Italian architect Giovanni Battista Piranesi (1720-1778), and the scrolls that frame the Corum logo at 12 o'clock on the Arcimboldo BUBBLE model, named in honour of the Italian painter Giuseppe Arcimboldo (1527-1593).
Not surprisingly the dial – with a diameter of 47 mm and a thickness of 18.8 mm – eschews convention. The Arcimboldo watch face has a checkerboard design with red flashes, while the Piranesi model features five spheres in a stunning black and white grid pattern, accompanied naturally by the artist's signature.
The rhodium-plated hands and indexes are coated with Super-Luminova (luminescent product) and protected by an anti-reflective curved sapphire crystal guaranteeing water-resistance to a depth of 100 metres. The watch is mounted on a rubber coated leather strap.
Pedro Friedeberg's Piranesi Bubble is a limited edition of 99 timepieces.
Pedro Friedeberg's Arcimboldo Bubble is a limited edition of 99 timepieces.

Corum and artist Pedro Friedeberg pool their talent and genius to create watches that are true works of art in a visual sense.

Pedro Friedeberg populates his surrealist world with tightly-packed lines, symbols and colour contrasts. A world now brought to life by the unusual visual designs featured on new and irreverent versions of two limited-edition timepieces presented by the watchmaker.
CORUM revolutionises the watch industry once more with its iconic Bubble model, one of today’s most recognisable wristwatches, with its imposing bubble shape unlike anything seen before.
Severin Wunderman, designer of the famous bubble-shaped watch, was an entrepreneur with an inexhaustible imagination and, like Pedro Friedeberg, had the ability to create fantastic shapes that owe nothing to everyday canons of design and architecture. In the words of Pedro Friedeberg: "Art is dead. Since surrealism there has been nothing new."
The artist Pedro Friedeberg, renowned for his eccentricity, was the acknowledged leader of the surrealist movement in Mexico in the 1950s. That movement produced superb and colossal works which challenged conventional forms, from houses with artichoke-shaped roofs to the iconic "hand chair" featured in the Piranesi BUBBLE model, named after the Italian architect Giovanni Battista Piranesi (1720-1778), and the scrolls that frame the Corum logo at 12 o'clock on the Arcimboldo BUBBLE model, named in honour of the Italian painter Giuseppe Arcimboldo (1527-1593).
Not surprisingly the dial – with a diameter of 47 mm and a thickness of 18.8 mm – eschews convention. The Arcimboldo watch face has a checkerboard design with red flashes, while the Piranesi model features five spheres in a stunning black and white grid pattern, accompanied naturally by the artist's signature.
The rhodium-plated hands and indexes are coated with Super-Luminova (luminescent product) and protected by an anti-reflective curved sapphire crystal guaranteeing water-resistance to a depth of 100 metres. The watch is mounted on a rubber coated leather strap.
Pedro Friedeberg's Piranesi Bubble is a limited edition of 99 timepieces.
Pedro Friedeberg's Arcimboldo Bubble is a limited edition of 99 timepieces.