2015, March 3

Bridging Art and Mechanics One Book for Three Anniversaries

Thirty-five years ago, in 1980, Corum launched a transparent wristwatch containing a baguette-shaped movement. Its creators gave it the evocative name Golden Bridge, which aptly described its unique caliber. Poetic and innovative, this watch was a bold gamble as it challenged traditional watchmaking codes. Indeed, the disruptive timepiece was so much more than “just” a watch: its whole philosophy was expressed by a mere 30 centimeters of precious yellow metal. In the Golden Bridge, form no longer followed function – form became its own raison d’être. Independence was also achieved by the fierce demonstration of how aesthetics and mechanics could be united.

This timepiece formed a golden bridge to the liberation of design, and in this triple anniversary year Corum laudably celebrates it by devoting a whole book to the timepiece: in 2015 the brand simultaneously celebrates its 60th anniversary, the 35th anniversary of the original Golden Bridge, and the 10th anniversary of the new Golden Bridge.
More than a story, journalist Elizabeth Doerr expressively recounts the elements comprising the creation of this uncommon wristwatch with embodied detail, from its bold birth through the touching evolution of its iconic model family.
The book unfolds in seven chapters, beginning with the discovery of a young René Bannwart starting out on his path through the unsuspected origins of the movement and its technical challenges. The Golden Bridge is above all the result of a series of fortunate encounters, which pushed boundaries and exceeded expectations.
Launched in time for the 2015 Baselworld watch fair, this edition, initially available in English, will be sold in bookstores in the spring.

Thirty-five years ago, in 1980, Corum launched a transparent wristwatch containing a baguette-shaped movement. Its creators gave it the evocative name Golden Bridge, which aptly described its unique caliber. Poetic and innovative, this watch was a bold gamble as it challenged traditional watchmaking codes. Indeed, the disruptive timepiece was so much more than “just” a watch: its whole philosophy was expressed by a mere 30 centimeters of precious yellow metal. In the Golden Bridge, form no longer followed function – form became its own raison d’être. Independence was also achieved by the fierce demonstration of how aesthetics and mechanics could be united.

This timepiece formed a golden bridge to the liberation of design, and in this triple anniversary year Corum laudably celebrates it by devoting a whole book to the timepiece: in 2015 the brand simultaneously celebrates its 60th anniversary, the 35th anniversary of the original Golden Bridge, and the 10th anniversary of the new Golden Bridge.
More than a story, journalist Elizabeth Doerr expressively recounts the elements comprising the creation of this uncommon wristwatch with embodied detail, from its bold birth through the touching evolution of its iconic model family.
The book unfolds in seven chapters, beginning with the discovery of a young René Bannwart starting out on his path through the unsuspected origins of the movement and its technical challenges. The Golden Bridge is above all the result of a series of fortunate encounters, which pushed boundaries and exceeded expectations.
Launched in time for the 2015 Baselworld watch fair, this edition, initially available in English, will be sold in bookstores in the spring.