Acknowledged both for the aesthetic appeal of its models and for its technical excellence, Corum is proud to contribute to perpetuating the time-honored values and expertise of Fine Watchmaking. Since 1955, Corum has adopted creativity and boldness as its guiding principles. It is pursuing the path traced by the founders, more loyal than ever to the iconic collections, while enriching them with a powerful modern touch bearing the hallmark of innovation and technical breakthroughs. The continuity and the longevity of its collections are not mere words at Corum: the Admiral’s Cup has been sailing the oceans for 50 years, while the Bridges collection has been making its mark on watchmaking history for over 30 years. History is definitely in the making at Corum.
La Chaux-de-Fonds is a Swiss town located in the Jura mountains a few kilometers from the French border. Founded in 1656, it owes its growth and renown to watchmaking. The architect, Le Corbusier, writer Blaise Cendrars and automobile maker Louis Chevrolet were born here. It is a renowned centre of Art Nouveau and since 2009 has been classified a UNESCO World Heritage site for its typical urban landscape of the watchmaking industry. Today, it remains a very significant watchmaking center and is home to some of the most famous watchmaking manufacturers. In 1955, the year it was founded, the House of Corum was established at La Chaux-de-Fonds.
- Chinese Hat1958The Chinese Hat watch sparked public curiosity with its bezel evoking the famous pyramid-shaped head covering worn by the people of China.
- Admiral’s Cup1960The first interpretation of the Admiral’s Cup model with a square case was developed. This was one of the first ever water-resistant square watch.
- Coin Watch1964The Coin Watch without a back cover was created 1964 with an ultra-thin movement that is set in an authentic gold coin, a $20 Double Eagle Coin. A model worn by numerous U.S. Presidents and prominent personalities alike.
- Romvlvs1966In 1966, the Romvlvs watch was unveiled, featuring the hour numerals engraved not on the dial, but on the bezel.
- Feather1970CORUM introduced the Feather watch composed of genuine bird feathers. This artistic and technical feat called for great expertise.
- Rolls-Royce1976The Rolls-Royce watch once again underscored the 1976 avant-garde nature of the brand, since it represented the first ever partnership of this kind with a prestigious automobile manufacturer.
- Golden Bridge1980Launch of a world first: the introduction of the first Golden Bridge with its delicately hand- engraved baguette movement. A genius watchmaker, Mr Vincent Calabrese conceived the idea of creating a movement with linear gear trains, mounted within a transparent exterior and isolated in space without any visible connection. This prodigiously slender world- famous revolution was an immediate hit with connoisseurs and collectors of fine watches and earned Corum the title of an authentic watch manufacture. Thirty years later, this now legendary movement remains a concentrated blend of Fine Watchmaking and a unique expression of the art of horology.
- Admiral’s Cup design reinterpreted1983The famous Admiral’s Cup design was reinterpreted in a version with nautical pennants corresponding to the international maritime code and serving as hour-markers on a twelve-sided bezel.
- Admiral’s Cup Tides1993The Admiral’s Cup Tides watch was launched. Fitted with an exclusive CORUM movement CO277, it indicates vital information such as the lunar cycle and the time of the tides, as well as the strength of the tide, an estimation of water levels and the strength of the currents.
- Tabogan1997CORUM filed a patent for a new invention showcased in the Tabogan watch, equipped with an ingenious mechanism allowing the watch case to be positioned upright, and thus transforming the wristwatch into a table clock.
- Trapèze2001With the Trapèze watch in 2001, Corum created a 2001 new style evoking subtle grace. Its name evocative of its shape and large size gave a truly timeless design.
- Classical Vanitas2005The Classical Vanitas marked the world premiere of marquetry-work as applied to watch dials. The stone and marble parts were meticulously cut to fit together like a mosaic.
- Golden Bridge reinterpreted2005In celebration of Corum’s 50th Anniversary, the Golden Bridge was reinterpreted in a contemporary vein, imbuing the original 1980s model with the spirit of the 21st century.
- Heralded the renewal of the Admiral’s Cup model2006Heralded the renewal of the Admiral’s Cup model. 2006 While offering a more contemporary, boldly desi- gned collection, CORUM nonetheless maintained its essential aesthetic characteristics: the famous twelve-sided case and the nautical pennants.
- Didier CucheBorn in the canton of Neuchâtel, Didier Cuche is a Swiss Alpine skier who earned 67 podium finishes, including 21 World Cup victories from 1993 to 2012. He won a total of four crystal globes for downhill skiing, one for the Super G and one for the giant slalom. Voted Swiss Sportsman of the Year in 2009 and in 2011 as well as Swiss Personality of the Year in 2011, Didier Cuche is one of the country’s most popular sportsmen. His impressive track record reflects his infighting with time. Retired from competition in 2012, Didier Cuche still bears the shared values cementing his partnership with Corum; concentration, performance, a quest for perfection and an unmistakably Swiss identity.
- Vincent Calabrese