THE BRAND

Introducing

Acknowledged both for the aesthetic appeal of its models and for its technical excellence, Corum is proud to contribute to perpetuating the time-honored values and expertise of Fine Watchmaking. Since 1955, Corum has adopted creativity and boldness as its guiding principles. It is pursuing the path traced by the founders, more loyal than ever to the iconic collections, while enriching them with a powerful modern touch bearing the hallmark of innovation and technical breakthroughs. The continuity and the longevity of its collections are not mere words at Corum: the Admiral’s Cup has been sailing the oceans for 50 years, while the Bridges collection has been making its mark on watchmaking history for over 30 years. History is definitely in the making at Corum.

LA CHAUX-DE-FONDS

La Chaux-de-Fonds is a Swiss town located in the Jura mountains a few kilometers from the French border. Founded in 1656, it owes its growth and renown to watchmaking. The architect, Le Corbusier, writer Blaise Cendrars and automobile maker Louis Chevrolet were born here. It is a renowned centre of Art Nouveau and since 2009 has been classified a UNESCO World Heritage site for its typical urban landscape of the watchmaking industry. Today, it remains a very significant watchmaking center and is home to some of the most famous watchmaking manufacturers. In 1955, the year it was founded, the House of Corum was established at La Chaux-de-Fonds.

HISTORIC TIMEPIECES
  • Chinese Hat
    1958
    The Chinese Hat watch sparked public curiosity with its bezel evoking the famous pyramid-shaped head covering worn by the people of China.
  • Admiral’s Cup
    1960
    The first interpretation of the Admiral’s Cup model with a square case was developed. This was one of the first ever water-resistant square watch.
  • Coin Watch
    1964
    The Coin Watch without a back cover was created 1964 with an ultra-thin movement that is set in an authentic gold coin, a $20 Double Eagle Coin. A model worn by numerous U.S. Presidents and prominent personalities alike.
  • Romvlvs
    1966
    In 1966, the Romvlvs watch was unveiled, featuring the hour numerals engraved not on the dial, but on the bezel.
  • Feather
    1970
    CORUM introduced the Feather watch composed of genuine bird feathers. This artistic and technical feat called for great expertise.
  • Rolls-Royce
    1976
    The Rolls-Royce watch once again underscored the 1976 avant-garde nature of the brand, since it represented the first ever partnership of this kind with a prestigious automobile manufacturer.
  • Golden Bridge
    1980
    Launch of a world first: the introduction of the first Golden Bridge with its delicately hand- engraved baguette movement. A genius watchmaker, Mr Vincent Calabrese conceived the idea of creating a movement with linear gear trains, mounted within a transparent exterior and isolated in space without any visible connection. This prodigiously slender world- famous revolution was an immediate hit with connoisseurs and collectors of fine watches and earned Corum the title of an authentic watch manufacture. Thirty years later, this now legendary movement remains a concentrated blend of Fine Watchmaking and a unique expression of the art of horology.
  • Admiral’s Cup design reinterpreted
    1983
    The famous Admiral’s Cup design was reinterpreted in a version with nautical pennants corresponding to the international maritime code and serving as hour-markers on a twelve-sided bezel.
  • Admiral’s Cup Tides
    1993
    The Admiral’s Cup Tides watch was launched. Fitted with an exclusive CORUM movement CO277, it indicates vital information such as the lunar cycle and the time of the tides, as well as the strength of the tide, an estimation of water levels and the strength of the currents.
  • Tabogan
    1997
    CORUM filed a patent for a new invention showcased in the Tabogan watch, equipped with an ingenious mechanism allowing the watch case to be positioned upright, and thus transforming the wristwatch into a table clock.
  • Trapèze
    2001
    With the Trapèze watch in 2001, Corum created a 2001 new style evoking subtle grace. Its name evocative of its shape and large size gave a truly timeless design.
  • Classical Vanitas
    2005
    The Classical Vanitas marked the world premiere of marquetry-work as applied to watch dials. The stone and marble parts were meticulously cut to fit together like a mosaic.
  • Golden Bridge reinterpreted
    2005
    In celebration of Corum’s 50th Anniversary, the Golden Bridge was reinterpreted in a contemporary vein, imbuing the original 1980s model with the spirit of the 21st century.
  • Heralded the renewal of the Admiral’s Cup model
    2006
    Heralded the renewal of the Admiral’s Cup model. 2006 While offering a more contemporary, boldly desi- gned collection, CORUM nonetheless maintained its essential aesthetic characteristics: the famous twelve-sided case and the nautical pennants.
KNOW-HOW
PARTNERSHIP
  • FK Zenit St. Petersburg
    The FK Zenit St. Petersburg is a Russian football club founded in 1925 and based in the city of Saint-Petersburg. It is the second most popular club in Russia and the fifth most popular in Europe, with nearly 24 million supporters. In 2008, Zenit won the UEFA Cup Final. The former Russian President, Dmitri Medvedev, is one of its most famous supporters.
  • Didier Cuche
    Born in the Canton of Neuchâtel, Didier Cuche is a Swiss Alpine skier who earned 67 podium finishes, including 21 World Cup victories from 1993 to 2012. He has a total of four crystal globes for downhill skiing, one for Super G and one for giant slalom. His best result in the overall ranking was second, achieved in 2011. Voted Swiss Sportsman of the Year in 2009 and in 2011 as well as Swiss Personality of the Year in 2011, Didier Cuche is one of the country’s popular sportsmen.
  • Vincent Calabrese
  • Okalys-Corum
    Since 2004, Nicolas Grange has led a high-performance team aboard Okalys-Corum, the most titled yacht in its category (Décision 35) with multiple victories won on Lake Geneva. The 35-foot, three-hull catamaran is entirely built from composite materials. Equipped with a 210 m2sail area and characterized by superior aerodynamics, Okalys-Corum cruises at nearly 30 knots (more than 50km/h).
  • Loïck Peyron
    After 45 days, 13 hours and 42 minutes, Loïck Peyron completed the fastest ever crewed non-stop round the world voyage. Aboard the Banque Populaire V trimaran, he won the Jules Verne Trophy in January, thus joining the highly exclusive circle of truly exceptional sailors. This achievement topped an already remarkableocean racingcareer that has been notably featured three circumnavigations of the globe and 42 Atlantic crossings including 17 solo.